It is said that you have to spend money to make money, and in the case of business promotion this is generally (but not always) true. Even products that practically market themselves, like the iPhone or iPod, have massive advertising campaigns behind them to ensure that every person on the planet wants to run out and buy them. Of course, you don’t need to spend the millions on advertising that Apple does.
If you’re a personal trainer or you’re running a fitness business (creating workout DVDs and selling related merchandise or running your own gym, for example) you can find means of promotion that don’t necessarily require you to buy air time for advertising on a global scale. What you should do, however, is explore several different avenues of promotion so that you can reach out to the largest possible segment of interested consumers. And here are a few great ways to do just that.