You are a hardworking person who gets up early, works a full day, exercises, and takes care of the kids at night. Life sure is easy right? Riiiight…
OK, maybe your story is a little different, but most likely you are living a busy life, full of stress, anxiety, and deadlines. While you sit at your desk or dive your car, your daydreams shift to thoughts of salty chips or a smooth, sweet chocolate bar. You most likely are not thinking about healthy foods.
Don’t fret, it’s perfectly normal to have food cravings. When you constantly give in to your cravings and overindulge, is when you pay the price. Go ahead and accept your cravings as part of life, but also be aware that you can take action to prevent going overboard.
Why We Have Cravings
There are a number of reasons that people develop cravings throughout the day. Women tend to develop more cravings more often due to their wide range of hormonal swings caused by female physiology, but men get cravings too… we just don’t talk about it as much. In fact, 91% of women interviewed in a 2007 Tufts University study reported craving certain foods from time to time.