It is said that you have to spend money to make money, and in the case of business promotion this is generally (but not always) true. Even products that practically market themselves, like the iPhone or iPod, have massive advertising campaigns behind them to ensure that every person on the planet wants to run out and buy them. Of course, you don’t need to spend the millions on advertising that Apple does.
If you’re a personal trainer or you’re running a fitness business (creating workout DVDs and selling related merchandise or running your own gym, for example) you can find means of promotion that don’t necessarily require you to buy air time for advertising on a global scale. What you should do, however, is explore several different avenues of promotion so that you can reach out to the largest possible segment of interested consumers. And here are a few great ways to do just that.
Aspiring to be the best you can possibly be has always been a part of the human condition since time immemorial. And yet, in an era where a gym membership is almost as indispensable as a mobile phone and more and more people swear by the benefits of so-called superfoods, we appear to be pushing this ethos further than any of our ancestors could ever have imagined.
No other industry has profited as much from this demand as the HealthTech sector of Silicon Valley – estimated to be worth $3 trillion. With new health trends and fads popping up seemingly overnight, start-ups are rushing to create the next big thing.
From this frenzied scramble, a number of bold and progressive ideas have emerged. Here are three of the most radical.
If you don’t recognise this word, you are not alone – it was only coined in 1974, and is made up of the Greek words for mind and bend. And no – nootropics are not the latest evolution of psychedelic drugs, but they are not far off. (more…)
Life is a wonderful journey. Each step comes with some new opportunities. Tests and tools both are its constant companions. However, sometimes life slows down. Sometimes nothing makes sense. People come to a point from which nothing but thick gloom comes to view. Most don’t understand this is the point of change.
From this point begins another life, another journey, lest you are willing to make some conscious effort to change. Anyone can get a job and stick to it. But, everyone cannot build a career. This is a difficult task which only a rare few succeed in making.
So, what are the changes that you need to make to build the solid foundation upon which the castle of your career will stand?(more…)
So I was out on the Interwebz looking around at strength training videos and your typical YouTube martial arts fights, and I got to thinking about how annoying the ads are and how much the video quality sucks. There are some cool channels like Muscle Madness and Strength Wars but ultimately most of the videos on the web are slow to load and often the quality makes them hard to sit through. Worst of all is when videos are taken down, leaving dead links and video embeds scattered around the web, including Project Swole best exercises. So where can we go to find a reliable, secure, white labeled video hosting service? The journey begins…
These days bodybuilding supplements are as common as bottled water. From whey powder to creatine and everything in between, the bodybuilding supplements industry has steadily been growing both in popularity and in sheer number of products available.
But how did it ever get to be this way? At what point in human history did we equate the intake of supplemental foods with the construction of the perfect physique? Interestingly enough it started with man named Eugen.
Nineteenth Century Supplementation
Over a hundred years. That’s how far back you would have to travel back in time to find the first traces of what is now known as bodybuilding supplements, consumable goods that were shown to have a direct impact on developing muscle and physique in the user.
Regarded as the first modern bodybuilder, Eugen Sandow was a staunch advocate of the impacts that eating or drinking certain foods can have on muscle development. Earle Liederman, a friend of Sandow’s, drank beef juice and extracts to help him his muscles and body heal faster after rigorous exercise, inadvertently developing what some argue to be the first post-workout supplement.(more…)
If you’ve never kept a blog before, the idea of documenting your fitness progress online could seem a little daunting. In fact, to some, blogging itself may seem somewhat intimidating or confusing. But, blogging is actually quite easy – especially with the help of user-friendly blogging platforms such as WordPress. The best part is that a blog is actually a wonderful fitness tool because it allows you to document your progress and motivates you to keep going. It also doesn’t hurt that you can make money blogging, turning your fitness or health blog into a full-time job. After all, who doesn’t want to turn their passion into a business?
Starting a Weight-Loss Blog
More and more people are realizing the benefits of documenting their weight loss progress on public platforms such as social media or blogs. Learning how to start a lifestyle blog is a great choice, as it gives you complete freedom to write stories and include information about how you’re feeling, which recipes you’ve tried, new workouts that you’ve had a go at in the gym or even display before and after pictures and progress pictures of yourself fitting into clothing two sizes smaller. (more…)
We all know the benefits of daily exercise, but many of us simply don’t have the time to go to the gym or go for long walks. However, the benefits of fitting in just a little exercise here and there can soon add up, making you feel so much better in the long term. When combined with a good diet, even a small amount of daily exercise has big benefits, and you’ll soon start to see the results. Even if you work behind a desk, here are a few things you can do between calls or whenever you get a coffee break.
Cardio exercise gets your heart pumping and feels incredibly good to do, which is why it’s ideal in short bursts. If you need to wake up, try doing a 5 minute exercise at work such as getting up and power walking around the office, or simply doing a few jumping jacks. Swing your arms when you walk anywhere, or take a few flights of stairs each day. It all soon adds up.
Some of the benefits of cardio include:
Keeping your brain active
Helping keep your heart healthy
Releasing ‘feel good’ hormones that give you more energy
Burning excess calories
Next time you’ve got a lull in your work, think of some ways you can get your heart rate up a little. Just a bit of imagination can make cardio at work fun.
If you want to tone your arms and chest, then there are a few quick exercises you can do anywhere that use your body’s own weight as resistance. Instead of lifting weights, try desk chair shrugs and other pilates style moves in your office chair. There are many videos online that show you how to do simple moves with your desk and chair that can help you get more toned arms.
Here’s a video to help give you more ideas.
As you age, your mobility declines, and building strength in your lower body helps to slow down this process. Lots of walking is good, as is taking the stairs, but you should combine this with a bit of strength training too. Find a wall in the break room and do some squats, or try the office wall chair pose. This will work both large and small muscles in your legs, and after a while you’ll find that you can hold the poses for longer, and that they’re easier to achieve.
While you may think you’re too busy to exercise, there are plenty of ways to get your body moving when you have a five minute break. You don’t need workout clothing or equipment, simply get in short bursts of cardio and strength exercises whenever you can. You’ll soon see an improvement in how much you can do and the intensity of your exercise, so you can slowly work towards your fitness targets. Whether you’re young and healthy, or are haven’t exercised for years, there’s something everyone can do to stay fitter.
Become a gym instructor: and enjoy a fitness boost
You’re fit as a fiddle, bulkier than Hulk Hogan in his prime and a better cook than Gordon Ramsay – don’t you want to share your knowledge with the world?
Private gyms are attracting more members than ever, partly thanks to a proliferation of budget deals and a new found respect for a healthy lifestyle. Many folks the world over have recently become fitness fanatics and it’s pushing the demand for private gym instructors to a record high. (more…)
TBT: This is a post I wrote back in May of 2007. These were my thoughts on motivation, prioritization, and how to make the most of your training. It pretty much all still holds true.
We all have priorities in life. Some of mine include finishing the move into my new house, running a successful website development business, keeping my girlfriend happy, spending time with my son, staying strong and healthy, and not getting fired from my day job. What are yours? Can you list your top 5 and assign priority values to them? I have done this, and what I have found is that staying strong and healthy continues to drop below those tasks that involve either family members, or putting lOOt in the bank (or more accurately giving lOOt to bill collectors).
How can we reprioritize in order to keep our gym goals intact?
I don’t want to get small or weak or fat, and neither do you. In my time, I have seen too many men with joint, neck, back, or hip issues, or perhaps they are just overweight with big pot bellies. Years ago I swore this would not be me. So, how can we redirect some of that focus back into the gym? How can we, when faced with working 14 hour days in order to make a million dollars by age 40, still exercise? Where can we draw some of this motivation that I am talking about. I have a couple suggestions that you could try, some of which I am testing out right now.
Get a lifting partner that will show up on time for each workout. Find someone that isn’t going to talk about his/her friends, or work, or a party, or kids… find someone that wants to FOCUS on training when it’s time to train.
Tell others about your plan (blog about it?). If you tell others what you plan to do with your body, you will hold yourself more accountable for your own progress. After all, no one wants to be embarrassed by failure.
Realize that you aren’t good to anyone else unless you are healthy. If you are always tired, hurt, or sick, you are no good to your family or co-workers. Suck it up and get healthy!
Sometime in your life, you will need to be strong. Perhaps something will fall on you or a loved one. Perhaps you will need to move the contents of an entire house by yourself. Maybe you will need to fight off an attacker, or push a car out of the snow, or rescue someone from a burning building. No matter what the aggressor might be, you will inevitably need to be strong for one reason or another. Why not prepare for it before it’s too late.
Find some good ass lifting music. I personally prefer Static-X, Pantera, Avenged Sevenfold, Staind, Godsmack, Powerman 5000, Korn, Slipknot, Linkin Park, Marilyn Manson, System of a Down, Disturbed, Nickelback, Type O Negative, Evanescence, Tool, Rage, Soundgarden, Audioslave, Incubus, Queens of the Stone Age, (Hed) P.E., Megadeth, Motley Crue, Stereomud, Lamb of God, Ill Nino, Sevendust, Faith No More, Hatebreed, Mudvayne, Shinedown, Taproot, Theory of a Dead Man, Foo Fighters, and Three Days Grace, just to name a few.
I have a son that I want to inspire to be strong and healthy. I have a girlfriend that, quite frankly, I want to impress with visions of a Greek God, feats of strength to rival Hercules, and the skill to defend her from predators. These abilities prove to her that I am a male worthy of mating… frequently, if you catch my drift. I have this blog that visitors will be reading, and I don’t want to embarrass myself with failure. I have a business to run, and I want prospective clients to be wowed by my dedication to life and ability to multi-task. Finally, I want to get in better shape, faster, than the guy on Better Body Journal, for he is one of my nemeses in this game of strength.
Find your solution and make your own motivation. Formulate your goals, and make it happen!
A wonderful, inspirational video by Arnold Schwarzenegger – powerlifter, bodybuilder, actor, ‘governator’, and millionaire. This is the man who walked the walk well before he ever started talking the talk.
“Just remember, you can’t climb the ladder of success with your hands in your pockets.”
The original purpose of this video was as a graduation speech at USC. Someone took 5 of the most important minutes of this speech and added subtitles, which you can view below.